Today our guest is Konstantin Rabin, the man behind investfox.com project. Konstantin has over a decade of experience in the online trading industry, and for the last few years he has been quite active in the affiliate marketing space of the financial services. Let's find out more about Konstantin and his newly launched start-up.
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Takeaways
What is Investfox.com
Why it can help traders
How your review can help
Q: Firstly thanks for the interview Konstantin! Let's start with investfox.com. What is it all about?
The platform also acts as a one-stop shop for any other major trader's needs - a user feedback website, a knowledge base, a comparison tool, and the source of the recent financial market news and reports.
Q: So, what is the main story behind founding investfox.com? What was the inspiration or the main motivator?
A: Overall, the state of the online shopping experience when it comes to selecting investment companies and investment products is very outdated.
However, every year there is a significant growth in the number of newcomers to the online trading space. Hence, the main inspiration for launching investfox was to create a safe environment for the rookie traders.
Q: What were your visions in the beginning when you decided to start this start-up?
A: To be honest with you, I am quite a start-up-unfriendly person. I could hardly see myself launching a start-up, like ever. I am more a business oriented person, rather than someone who gets excited about pitching, talking to investors and all the other attributes that are involved in launching a start-up.
Yet I came to a conclusion that investfox has to be a start-up to achieve the goals that I envisioned. Mostly, investfox is trying to change the current state of the affiliate marketing in the online investment industry by introducing groundbreaking technologies.
The website is based on Strapi, which is one of the nicest CMS to come out recently. I was quite tired of launching "just another WordPress site" every quarter, and this is why I needed a tech cofounder.
Q: What is the main goal or value for Investfox? What does it bring to users?
A: The main goal is to completely redefine the way traders are searching for their brokers. Nowadays, it is quite a difficult task to purchase even a cheap item online that you won't be happy with.
We've got trusted marketplaces like Amazon that provide genuine customer reviews often with photos and videos. Yet when it comes to selecting a broker, there are nearly no trusted sources traders can rely on. And we are changing this by introducing investfox.
Q: Sounds great but what about competitors? How will you make investfox stand out?
A: Haha, that's a good question. I'd say that 90% of our competitors are low-quality tech sites based on one of the ThemeForest WP installations, and to beat them, we simply need to outrank them for at least some of the queries. And considering our advanced technology, we are very likely to make our users stick to investfox rather than to go elsewhere.
As for the remaining 10%, these are actually high-quality websites with amazing editorial teams. We, however, do have a few ideas about taking a slice of their market share too, but I am afraid I cannot reveal the details at this moment. But be sure that we've got something interesting cooking, and I will gladly announce it
Q: I think you will agree with the opinion that my next question is boring but still, where do you see investfox.com in the near future?
A: On top of Google SERPs well, jokes aside, we have some exciting challenges to achieve until the end of 2022. Everyone knows that mobile traffic is considerably larger than desktop, and even though investfox is designed with a mobile-first approach, we are going to release both iOS and Android versions of investfox app. The apps will mimic the website functionality, just with a better experience for mobile users. Other than that, we will soon launch investfox user area, and we do hope to get a couple of hundred registrations this year too.
Q: It is obvious that such a large-scale project as investfox.com is not a one-man show. What would you say about the team involved?
A: Yeah, while I am being "the face" of the project, it is actually a result of some hard work of quite a few talented individuals. investfox team consists of a few divisions:
Editorial team - our current content team is headed by me and consists of 3 more full-time writers. Each of them has their own speciality - crypto, stocks and Forex.
Development team - investfox IT team is headed by my co-founder and is composed of him and a few freelancers, the team is solely responsible for design and development of new investfox features.
Development support and testing - this team consists of three full-time team members that are responsible for uploading the content, testing out new features and fixing various bugs.
PR and Marketing team - this is not a standalone team for the moment being, since we are mostly using the marketing staff from my other company, yet soon we are planning to equip investfox with a dedicated marketing team that will mostly focus on various PR efforts and social media marketing.
Q: Thanks for this great interview Konstantin. It was very interesting to talk with you about investfox.com. Is there anything you'd like to add?
A: Thank you so much too for having me, it has been a pleasure. I'd certainly love TheLazyTrader.com users to test out investfox and provide us with their feedback, our project is all about the reviews, so it would be great if investfox could be reviewed as well :)